Ora shalev is a psychodrama therapist.
Our challenge – always – and in this project specifically – was creating a logo which will express exactly the essence of the subject, but swill still be unique.
After studying about the method, and thinking about how it works, we defined the message as we interpreted it: –
"A process which helps expressing the soul and coming out of the shadow".
That's what we wanted to show creating this identity.
The logo shows the dark side and the shadow-soul becoming wild and free.
The color choise is moving between the dark and a bit mystical – purple color – representing the soul before the process,
and the vivid, free and happy orange color.
- Graphic Design