Natureza is importing exotic and healthy foods from around the world.
The company's flag product is the acai fruit sorbet, a brazilian 'super food'.
The company logo design combines a bar-code form –
with the twist of happy colorful shapes – reminding of reeds in the wind or an exotic hula skirt.
This combination and color palette – going together with the whole graphic language – presents a happy and free spirit, and connects to the target audience.