When the business's identity
is the owner's identity.
Omer Fridman is a Shiazu method therapist.
Omer is a positive person is a very important advantage when giving treatments of that kind. we highlighted his pleasent personality and combined his smile with the yin-yang symbol.
In order to communicate the asian source of the method, and the connection to Israel – we chose these clean color palette and fonts.
You can call it 'pro-bono' – this is something we initiated because we care.
There's an ancient simbolic custom every year before yom-kippur – called "kaparot" – means – "atonement" – in which people take a rooster or hen, fish or or coins and gives them to charity, thinking – their soul would be the one taken if they wouldn't regret their sins. of course this is only a symbolic custom which would be harmless if it wasn't for the poor animals. Luckily – anyone can perform the "kapparot" without hurting any animal.
The campaign calls everyone with a humorous way – to choose the option of coins – and show a little mercy to those who are weaker than us – especially when asking for mercy from god.
The target audience is the religious communities – and ancient customs like that are very close to their hearts (and our hearts too)
respecting that – the campaign is not accusing in any way – the concept very clean and non violent.
Globus Max magazine comes out every two months – given free at the Globus Max cinema lobies.
it's a fun and colorful way to sit before the movie begins and catch up with the new movies which are coming up, fun facts from behind the scenes, new sales and deals at the 'Max Munchies' canteen – and basically – everything going on at Globus Max's cinemas.
